![]() ![]() With respect to disputed warnings, we find that tagging articles as disputed did significantly reduce their perceived accuracy relative to a control without tags, but only modestly (d=.20, 3.7 percentage point decrease in headlines judged as accurate). ![]() Here we assess the effect of these interventions on perceptions of accuracy across seven experiments (total N=7,534). ![]() What are effective techniques for combating belief in fake news? Tagging fake articles with "Disputed by 3rd party fact-checkers" warnings and making articles' sources more salient by adding publisher logos are two approaches that have received large-scale rollouts on social media in recent months. Politico, meanwhile, carried remarks from a Facebook spokesperson, who said that "fact-checking is just one part of the company's efforts to combat fake news." Other efforts included disrupting financial incentives for spammers, "building new products and helping people make more informed choices about the news they read, trust and share."Īt the time of this writing, the paper had not yet been peer reviewed.Īssessing the Effect of 'Disputed' Warnings and Source Salience on Perceptions of Fake News Accuracy, /sol3/papers.cf … ?abstract_id=3035384 This is largely due to Facebook's large user base, compared with other platforms, and the fact that most of its users get news on the site." The report added that "Facebook by far still leads every other social media site as a source of news. Well, as of August, two-thirds (67%) of Americans reported they get at least some of their news on social media – with two-in-ten doing so often, according to information from Pew Research Center. "With respect to source salience, we find no evidence that adding a banner with the logo of the headline's publisher had any impact on accuracy judgments whatsoever," they stated in their paper.īut wait, what is the big deal? All a person has to do is click off Facebook and turn to news sites. Pennycook and Rand ran an experiment around that intervention. Shan Wang, NeimanLab, also called attention to Facebook's announcement to start to add publishers' logos to articles shared on its platform. Jason Schwartz, Politico, said the sheer volume of misinformation flooding the social media network made it impossible for fact-checking groups partnering with Facebook to address every story. They wrote in their paper that "the results of the seven experiments presented here show that 'cosmetic' changes to the way headlines are presented on social media are not enough to effectively fight fake news. The authors stated in their abstract that "results suggest that the currently deployed approaches are not nearly enough to effectively undermine belief in fake news, and new (empirically supported) strategies are needed." The study is from David Rand and Gordon Pennycook. He also reported what they found-that tagging news as "disputed by third-party fact-checkers" made participants only 3.7 percentage points more apt to determine headlines were actually false. Levi Sumagaysay is editor of SiliconBeat. The researchers set out to determine, what is the payoff from the fact-check program? They were mindful that tagging fake articles with "Disputed by 3rd party fact-checkers" warnings and making articles' sources more salient by adding publisher logos were two approaches.įindings: "With respect to disputed warnings, we find that tagging articles as disputed did significantly reduce their perceived accuracy relative to a control without tags, but only modestly (d=.20, 3.7 percentage point decrease in headlines judged as accurate)."Īlas, their survey of 7,500 people showed little impact, after assessing the effect of these interventions on perceptions of accuracy across seven experiments (total N=7,534). Their study said fake- news labeling from Facebook has not had much of an impact. Two Yale University researchers won't be sending up balloons any time soon. How are they doing? Can such efforts stem the tide of false information on social media? ![]()
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